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Alex Kiffen, Vice President Sales and Marketing of Polygon, received the award for the most JLT ClikIN contacts made during the Forum with a total of 83 names. FERMA distributed 1302 of the clickeys, which were preloaded with conference participants’ business details and allowed users to exchange business cards digitally. In the week following the Forum, 6485 contacts were exchanged from clickeys connected to a computer for synchronisation.
Kiffen commented: “You can tell by the number of contacts I made, I found the technology valuable and engaging.” He continued: “The FERMA conference presented us with a great opportunity to generate new contacts and start meaningful conversations. The JLT ClikIN tool made the often rather formal business of introduction much less formal; encouraging both openness and closeness. It also enabled us to obtain much more data, accurately and quickly.”
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